Hey! I'm Michael, and welcome to Okaaay – Playfight's monthly take on brand, strategy, technology, art and culture.
We're building the best brand studio from our HQ in Utah. Yes, Utah. Why? Because our team is rooted in authentic storytelling, and Utah happens to be the world's most diverse outdoor playground.
Why Okaaay? It's the sound I make reading most industry news from the coasts, cue eyeroll. We're out here doing something different – building a fun “lifestyle business” making world-class creative with our friends.
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